Description:
The purpose of the Activation Executive is to deliver best-in-class Activation across all channels, delivering excellent and consistent results against agreed parameters and a good knowledge of the Australian media landscape. The Activation Executive works closely with the Senior Activation Executive/ Activation Manager to ensure that work delivered to clients is of superior quality and error free. The role is also responsible for the day-to-day development of the Activation Coordinator.
KEY OUTPUTS
Activating all campaigns using the Spark Activation Model & Philosophy:
- Keep pace with market knowledge that will aid negotiations with publishers, and share relevant market knowledge with clients where required
- Support trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met
- Seek and set out benchmarks and performs all pre-trade work before booking
- Optimise and track all campaign variables to ensure all campaign objectives are met, work with the Client Manager to ensure all planning ideas are delivered through the activation process
Market Analysis
- Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting negotiations and buying.
- Sources content and provides relevant insights for inclusion within market reviews and other adhoc requests
Tracking & Reporting
- Complete a TV tracking sheet as soon as the TV booking is laid down
- Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign
- Ensure results are reported on in the context of the media landscape
- Ensure learnings are implemented into Benchmarking for future analysis
Campaign analysis and optimisation
- Monitor and optimise campaigns regularly to ensure that pre-determined goals are achieved
- Identify and recommend optimisation opportunities and ensure those optimisations are implemented promptly
- Produce post campaign reports that quantify the value of the media strategy in the context of the market accurately, and provide recommendations for future campaigns that are actionable
Campaign Management & Finance processes
- Reconcile campaign delivery and ensure the final delivered plan reflects billings and MBA.
- Maintain accurate budget and spend management of campaigns.
- Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned.
Training Coordinator
- Assist Coordinator in developing detailed weekly (or agreed reporting schedule) and final post analysis
- Set good example for Coordinator and ensure they have all the tools and information they need to perform their jobs well
- Train the coordinator in TV buying as well as all other tasks that they need to master to be able to perform their role to the highest standards
- Regular feedback meetings to ensure progress of Coordinator
Skills And Experience
- 1.5 years relevant experience
- Preferably a University degree or higher education qualifications
- Strong understanding and working knowledge of Australian media landscape
- Experience across the following Office platforms: Word, PowerPoint and Excel
- Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion
- Experience in buying MTV, RTV and STV and track record of delivering against goals
- Experience in buying across all offline media, digital would be beneficial