Description:
To inspire consumers and trade, especially the bartending community, recruiting them and building the brand image and awareness (equity) whilst networking, inspiring, and coaching the sales teams, ensuring increased growth and awareness of the brand in line with WG&S targets.
What We Can Offer You
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous holiday entitlement.
- Private Health insurance
- Attractive Superannuation Contributions
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Private Life Assurance and Total Permanent Disability cover
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.
Main Responsibilities
- Plan, deliver, review, and evaluate agreed range of activities to increase awareness and knowledge amongst customers and consumers in line the brands profile, current brand plans and budgets.
- Build strong working relationships with relevant agencies, customers, Australian on-premises community and internal stakeholders to optimise opportunities to deliver value adding activities and increase product visibility.
- Ensure, through a range of activities, that customers are equipped to serve and promote the brand to consumers, enabling them to become champions/ ambassadors for the Brand.
- Work seamlessly with appointed agencies to deliver brand event programmes across all customer channels.
- Be the face of the brand and be a source of brand knowledge to our own employees to help with internal brand building and with trade and consumer journalists to hold events, tastings, and participate in interviews.
- Monthly reporting of KPIs and competitor activity.
- Network with the wider Brand Ambassador community, exchanging information and best practice, allowing knowledge to be widely spread throughout the WG&S team.
- Utilising web assets, in particular social media routes, to develop awareness around the brand, recruiting new consumers, etc.