Data Management Specialist

Description:

Required Skills:

• Hands-on experience with EDM/Email platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Unica).
• Proficiency in HTML, CSS, and responsive email coding.
• Knowledge of personalization, dynamic content, and campaign scheduling.
• 2–4 years of experience in email campaign development.

Key Responsibilities include but not limited to:

• Campaign Development & Deployment
• Personalization & Segmentation
• Testing & Quality Assurance
• Monitoring & Optimization
• Track email deliverability, bounce rates, opens, and CTR.
• Support A/B testing to optimize subject lines, content, and layouts.