Digital Activation Manager

Description:

As the Digital Activation Manager you will be accountable for the end-to-end delivery across your account ensuring a high standard on digital brief responses, WIPs, business/quarterly reviews, reporting and campaign performance. This role will be across programmatic/display channels.

You will ensure the performance of your client campaigns and ensure the investment delivers against their business objectives whilst also building exceptionally strong relationships with them.

You will also be accountable for aiding, coaching, developing and overall management of the junior members in the team.

KEY ACCOUNTABILITIES

• You will be accountable for campaign management, optimisation and analysis and work closely with our internal team, as well as the client to build out future-focused testing and optimisation roadmaps.
• Campaign management and comfortable working in-platform across DV360 & TradeDesk.
• You will have strong client servicing experience and provide client leadership on search strategy, partnerships and tech opportunities.
• Develop and grow relationships with clients and client teams.
• Oversee the execution and optimisation of digital programs and campaigns.
• Assist the Director in handling client WIP and reporting meetings to discuss upcoming initiatives and provide analysis & insights that go beyond just the numbers, alongside key actions.

IDEAL SKILLS & EXPERIENCE

• Experience implementing digital campaigns (across programmatic/display) and maintaining large client budgets in a marketing agency is preferred.
• Strong experience across DV360 & TradeDesk.
• Experience with paid search/paid social channels is advantageous but not necessary
• Strong project management experience with the aptitude to concurrently guide a team and individual task list.
• Demonstrated experience articulating media strategy into performance media solutions and accountability for achieving performance targets.