Digital Marketing Manager

Description:

We are currently working with a leader in the cloud computing education space who are looking for a B2B Marketing Manager to join their small, yet fast-growing team.

This position is a highly valued role within the organization and will see the right individual take ownership of developing end-to-end marketing campaigns and building strategies to improve campaign effectiveness and ROI.

Offering fantastic work-life balance and a chance to be part of shaping the long-term success of an innovative company, this role is perfect for someone who is passionate about using digital marketing strategies to influence and impact customer buying cycles.

The role:

• Working with a specialist agency to execute targeted search marketing activity, including Google Ads, retargeting and monthly review and optimisation
• Producing content-based assets and campaigns, such as downloadables, (ebooks, reports) and webinar content and related assets, including sales support collateral.
• Copywriting for various channels, including socials (focused on LinkedIn), emails, blog posts (and ideally publish using WordPress CMS)
• Coordinating email marketing (via Pardot platform)
• Creating automated “journeys” related to content / downloads, etc (executed by specialist agency)
• Managing conference / event stands and collateral
• Creating new landing pages, adding new features and functionality (i.e. live chat) and updating content as needed.
• Managing external partners to execute campaigns across multiple channels, ensuring they are delivered on time and within budget

Your experience:
 

• Previous experience in a similar role, such as a Marketing Manager with a background in creating multi-channel campaigns that impact buying cycles and customer journeys.
• Preferably has B2B marketing experience
• Preferably has experience working with marketing technology, for example, WordPress CMS, and marketing automation software
• Experience working with partners, such as freelancers, agencies and vendors