Growth Marketing Manager

Description:

Our client's mission is to enable the world to create better products and services through deep customer understanding. They empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform.

We are seeking a Growth Marketing Manager from a saas-based, product-led background, to identify opportunities for business impact, and work backwards from there to execute on the biggest on solving the customers biggest problems.

Our client have a world class founding team and count businesses like Canva, Atlassian and BCG (to name a very small few) as their customers, they are expanding in the US and currently hold a valuation of well over $150m which has grown more than 5 times since 2019... oh, and there is a strong equity component attached to this package.
 

• Strategising and executing marketing campaigns across multiple channels
• Collaborating with a digital marketing agency to develop and implement marketing campaigns across PPC, display, retargeting and paid social channels
• Managing, reporting and optimising experiments, including A/B and multivariate user tests.
• Identify trends and insights, re-figure and realign where necessary to optimise spend and ROI
• Reporting on key metrics related to CAC, channel performance and channel growth across segments
• Collaborating with the product and engineering teams to develop, deliver and optimise growth strategy.
• Prioritising marketing projects and allocate a budget accordingly
• Proven track record of leading, ideating and executing growth initiatives
• A strong strategic brain when it comes to growth and retention
• Demonstrated ability to use data to drive action
• Experience in CRM and database management/lifecycle management
• Innovation and creativity when it comes to multi-channel growth strategies
• Experience working in email marketing, digital marketing, social media marketing
• Experience in SEO, Meta and LinkedIn advertising and Google AdWords