Description:
The Member Marketing team at RACQ are responsible for developing, leading and delivering RACQ’s member communications across email, SMS, direct mail and other 1 1 channels.
Leveraging automation, data and technology to deliver individualised messages to identified audiences, the Member Marketing Automation Specialist helps shape touchpoints and journeys to connect members to products and services, demonstrate and deliver member value, and deepen the relationship with members through the RACQ brand experience.
This includes member marketing and service communications, onboarding, cross-sell and retention campaigns and journeys.
Key Responsibilities
- Key contributor to our personalised member marketing strategy to support members through their journey.
- Work closely with key business partners to identify opportunities, alignment of efforts and collaborate to deliver and optimise business and marketing results.
- Design and deliver effective marketing campaigns and communication strategies to engage members, deepen coverages per member and increase member satisfaction.
- Manage the weekly and monthly newsletters
- Optimise ongoing member marketing campaigns
- Ensure that campaigns are insight-driven, personalised and member-centric.
- Contribute to the development of our marketing and advertising technology roadmap working with business partners and external agencies and suppliers.
- Maintain an efficient and effective work practice in accordance with system procedures and ensuring compliance is maintained with industry regulations including data security, adherence to contact rules, privacy and spam legislation.
About You
- Technical expertise and experience in Adobe Journey Optimiser and Real time CDP or similar marketing platforms
- Experience in direct marketing campaign management and strong knowledge of audience creation and usage
- Strong negotiation and relationship management skill applicable to a business environment
- Strong team player and collaborative approach
- Ability to plan for, and clarify key required information relating to marketing activity
- Experience in media tagging on digital campaigns, content and web
- An ability to work seamlessly at all business levels to achieve results