Marketing Cloud Administrator

Description:

Responsibilities:

• Manage and maintain Salesforce Marketing Cloud instance, including data management and data cleansing.
• Create and execute email marketing campaigns, including list management, segmentation, and A/B testing.
• Maintain and document marketing cloud configuration and operational processes.
• Ability to support integration between Salesforce Marketing Cloud and Salesforce Sales/Service cloud.
• A good understanding of integrating external data sources to Marketing Cloud
• Develop and implement marketing automation workflows and journeys.
• Experience/Exposure to Salesforce CRM administration, specifically campaigns and how these are managed across the Marketing and CRM platforms.
• Experience with design and appropriate use of data extensions
• Monitor and analyse campaign performance and provide actionable insights to the marketing team.
• Collaborate with cross-functional teams to ensure marketing automation is integrated with other systems and processes.
• Stay up to date with the latest Salesforce Marketing Cloud features and functionality and make recommendations for improvements.
• Provide training and support to end-users, including troubleshooting and problem-solving.

Requirements and Skills:

• 3+ years of experience in Salesforce Marketing Cloud administration and implementation and Salesforce Marketing Cloud certification.
• Experience in email marketing, marketing automation, and data management.
• Strong understanding of CRM systems and processes, specifically Salesforce.
• Proficient in SQL, AMPscript, and HTML/CSS.
• Ability to analyse data and provide insights to improve campaign performance.
• Excellent communication and collaboration skills.