Marketing Specialist

Description:

Key Accountabilities:

• Work closely with the Telstra Digital team to lead the development of our My Telstra app lifecycle marketing, including:
  • Identifying key lifecycle moments and pain points, and craft through the line journeys to give our customers a brilliant experience
  • Plan and execute tactical engagement and acquisition campaigns
  • Help position new app features as they become available and craft marketing campaigns to support
• Support customers through key assurance events by creating customer journeys and associated communications
• Maintain key regulatory channels and journeys to fulfil our service provider obligations
• End to end campaign management - briefing to creative agency, critiques and feedback, approvals, build, QA, launch, post launch review
• Lead the sourcing and briefing of required first and third party data required for data driven marketing
• Analyse marketing performance, identify areas of improvement, and drive continual enhancement of communications strategy and execution
• Assist with the development of effective customer value propositions
• Manage budgets and ensure all activity is in plan and in budget

• Participate and embrace the ways of working mindsets and practices for the team

Qualifications:

• Degree in Marketing or equivalent experience
• Ability to balance competing objectives, prioritise and plan phases of execution to hit deadlines
• Stakeholder management for both internal and external
• 1:1 marketing experience, journey mapping and customer experience design
• Experience in digital marketing and use of first and third party customer data

If this opportunity sounds like a perfect fit for you, we'd encourage you to apply!