Marketing Specialist - Digital & Customer Services

Description:

We have an exciting opportunity for a strong and passionate person to join our Marketing & PR team in Mulgrave.
The role includes great variety of marketing tasks and a wide scope of challenges, including strategic and operative responsibilities.
The opportunity
Reporting to the Marketing and PR Manager, your key responsibilities will include:

• Lead and coordinate the ongoing management and optimisation of Mercedes-Benz Vans (MBV) digital platforms; including the national website, retailer websites and all available online tools.
• Manage the integration and transition of e-commence to the MBV website.
• Monitor and examine website analytics from GA360, using key insights to improve the website experience and effectiveness.
• Monitor competitor and best practice website activity, using insights to drive improvement on the MBV website.
• Directly manage, monitor and optimise the SEO/SEM strategy for MBV.
• Working closely with the Customer Services (CS) management team, providing strategic input into the Van’s CS marketing plans and objectives.
• Lead and coordinate the delivery of all CS marketing and operational initiatives.
• Working closely with the CS management team and broader marketing team, provide strategic input into the overall Vans CX strategy and CRM programs from a CS perspective.
• Manage the CS marketing budget and related administration tasks, such as PO creation, invoicing and tracking.
• Develop and manage key supplier relationships: media and creative partners.

Qualifikationen

Who we are looking for
The role is key for achieving our business objectives. The right person for this role will be a strategic thinker, who is ready and happy to get into the operative tasks as well, with a deep understanding of business processes, a confident communicator with high attention to detail.
A pro-active and ‘make it happen’ attitude and an ability to multi-task across operational and strategic goals is essential. A tertiary qualification in Business or Marketing is preferential.
If you’re ready to take on this challenge and want to join our team of Mercedes-Benz Vans, please apply with your cover letter and resume.
This is a local, permanent role, starting in August 2021. To be considered for this opportunity you must have a relevant working Visa for Australia.