Qualitative Account Director

Description:

One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a Qualitative Account Director to join their team of innovative professionals.

Masters at identifying the “consumer truth” they pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.

They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.

Services they offer:
 

• Portfolio positioning
• Communications testing
• New brand development
• Target Market Identification
• Visual identity strategy
• Category deep dives and U&A’s
• Consumer and shopper journey mapping
• Occasion and need state mapping
• Innovation platform development and screening
• Shopper research

Qualitative Account Director responsibilities:

• Assisting with new business development, writing winning proposals
• Research design and development of qualitative discussion guides
• Fieldwork moderation and interviewing
• Prepare presentations and reports including strategic recommendations.
• Client presenting, workshopping and action planning
• Proactively manage and maintain relationships with designated clients, both during and beyond project work