Description:
We are seeking a dynamic Senior Product Manager to step into a pivotal role as a key driver of growth and portfolio management for Lancôme Skincare. Reporting directly to the Marketing Manager, you will manage the skincare portfolio for this iconic French luxury beauty brand, renowned for its dedication to unparalleled quality, cutting-edge science, and proven effectiveness. This is a rare and exciting opportunity to manage and lead a team to help shape the future of an iconic brand.
Key Responsibilities
- Take ownership of the brand’s Skincare portfolio including product assortment management, launch sizing, promotions, forecasting and lifecycle management.
- Marketing strategy development, implementation, and management of the Skincare portfolio, with a strong focus on O+O excellence.
- Lead collaborative efforts with the wider brand team and cross functional team leads on the development and execution of robust 360 campaigns, spanning media, PR, digital, retail, and trade activations.
- Analyse market trends, consumer insights and competitive landscapes to identify portfolio growth opportunities.
- Monitor and analyse brands performance metrics, including product sales, pricing, profitability, market share, rankings, and campaign effectiveness
- Provide actionable insights and recommendations to optimise brand marketing and category strategies and achieve business objectives.
- Accurately plan and track spend, meeting your financial objectives. You will have considerable input in establishing brand budgets and financial goals.
- Manage and develop a direct report and support their day-to-day work; contribute to fostering positive and collaborative team environment.
- Own the brand guidelines to maintain brand identity, ensuring that all actions align with the sense of purpose while nurturing the brand.
- Support the brand education team to ensure a proper understanding, recommendation, and usage of the products to drive sales.
About You
- You are highly motivated self-starter, with a can-do attitude, known for taking initiative in a fast-paced environment
- Previous experience with Product & portfolio management ideally in the Beauty industry or similar FMCG environment, with an understanding of a luxury retail brand, will be highly valuable.
- Have the ability to analyse data, identify trends, and draw meaningful conclusions
- Ability to develop long term product and marketing strategies leveraging consumer & market insights
- Excellent written and verbal communications skills, with the ability to present information clearly and persuasively.
- Ability to work effectively with cross-functional teams and external agencies
- As a dynamic and detail-oriented individual, you effortlessly straddle the worlds of brand building, commercial strategy and data drive analysis.
- You must have demonstrated success in managing A+P budgets with ROI delivery and achieving sales outcomes from initiated campaigns.